Demand Generation and Marketing Technology Manager

Full Time

1 month ago

Atlanta, GA | US
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PRGX is seeking a highly motivated Demand Generation and Marketing Technology Manager to join our Digital Marketing team. You will play a pivotal role in driving lead generation, revenue growth, and customer acquisition for our company. The ideal candidate will have a strong background in digital marketing and demand generation, including SEO, SEM, organic and paid social media, and marketing technology & operation.

RESPONSIBILITIES:

·       Create and execute demand generation strategies and campaigns.

·       Collaborate with sales and marketing teams to align efforts and drive revenue.

·       Lead the selection and implementation of marketing technology tools and platforms, with a focus on enhancing automation and efficiency.

·       Manage the entire lead management system – from lead scoring and lead nurturing campaigns to upsell and cross-sell.

·       Leverage expertise in data analysis to drive decision-making, optimize campaigns, and improve marketing ROI.

·       Measure and report on the success of demand generation campaigns (e.g., leads, conversions, pipeline, and revenue).

·       Identify and address challenges within the demand generation process.

·       Provide training and support to team members on demand generation best practices and tools.

 

 

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