SUMMARY:
We are in search of a proactive and results-driven Senior Marketing Events Specialist to lead in the strategic planning and execution of external and internal events—both in-person and virtual. This pivotal role is focused on enhancing brand presence and meeting marketing objectives through innovative event strategies. The successful candidate will bring expertise in event management, stakeholder engagement, and data-driven decision-making, offering an exceptional opportunity for significant career progression in a forward-thinking environment.
JOB DUTIES & RESPONSIBILITIES:
· Strategic Event Planning and Management: Independently develop and implement comprehensive event strategies that align with organizational marketing goals, focused on optimizing engagement and achieving desired outcomes.
· Stakeholder Engagement: Act as the primary point of contact for external partners, vendors, and sponsors, managing negotiations and collaborations to ensure alignment with event objectives and organizational standards.
· Budget Ownership: Full management of event budgets, including forecasting, allocation, and monitoring expenditures to ensure optimal use of resources and maximum return on investment.
· Analytics and Performance Reporting: Utilize analytics frameworks to assess event success, leveraging data to guide strategic decisions and future improvements.
· Cross-Functional Collaboration: Establish objectives, deadlines, and responsibilities to ensure internal alignment, success and efficiency.
· Marketing Integration: Seamlessly integrate event strategies with broader marketing initiatives, enhancing brand visibility and engagement across multiple platforms.
· Innovation and Continuous Improvement: Keep abreast of the latest trends and technologies in event marketing, incorporating innovative solutions to enhance event effectiveness and attendee experiences.
· Vendor and Partner Relationship Management: Develop and maintain relationships with essential vendors and partners, ensuring services meet quality expectations and align with brand values.
· Mentorship: Guide and support the development of junior team members, fostering a culture of learning and professional growth within the team.
WORK EXPERIENCE AND EDUCATION REQUIREMENTS:
· Minimum of 5 years’ experience in event planning and event management related fields, with a demonstrated ability to develop and execute successful event strategies.
· Strong communication and negotiation skills, capable of building robust relationships with both team members and external stakeholders.
· Ability to be extremely detail oriented as you manage multiple projects simultaneously, meeting tight deadlines.
· Solid analytical abilities, experienced in data analysis and reporting.
· Excellent project management skills, ensuring transparency and accountability.
· Possess a strong sense of entrepreneurship, intellectual curiosity and humility.
· Knowledge of Marketing Automation and CRM and event management software is advantageous.
· Bachelor’s degree in Marketing, Business Administration, or related field preferred.
EEO INFORMATION AND WORKING CONDITIONS
The above statements are intended to describe the general nature and level of work being performed. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of the job. PRGX will make all employment decisions without regard to race, color, national origin, citizenship status, sex, pregnancy, religion, age (age 40 and over), disability, service in the uniformed services, genetic information, or any other classification protected by federal, state, or local law.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities. The employee is occasionally required to remain stationary; move; lift and/or move up to 15 pounds. The employee must regularly sit; use hands to finger, handle, or feel; reach with hands and arms; communicate. Specific vision abilities required by this job include close vision.