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Maximize Promotional Effectiveness with True Net Cost Analysis

It’s no secret that 2020 has been a challenging year for retail businesses. Although overall sales have gone up in many sectors such as grocery, there has been a drastic change in prices, cost of goods, and promotions due to the impact of the COVID-19 global pandemic. This has made it more challenging than normal for retailers to track and measure the success of their key promotions and categories.

In this white paper, Maximizing Promotional Effectiveness with True Net Cost Analysis, we outline how shifting sales can hide areas of challenge or opportunity for retailers and how to identify promotional inefficiencies to maximize overall margin improvement. In addition, we will also discuss using relative change metrics to highlight vendor performance inconsistencies.

We will also explore:

True Net Cost and Margin Analysis: a deeper level of visibility into product and vendor performance

Technology and Analytics: pulling the data together

Use Case Examples: the path towards promotional effectiveness

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