Retailers are being truly challenged in 2020. Even if overall sales have gone up for some sectors, such as grocery, the traditional complexities of tracking the success of rebates, promotions and sales on top of the COVID-19 global pandemic challenges make it hard for retailers to know which promotions, categories or vendors are profitable.
This webinar will look at how increased sales can mask other problems for retailers and how to identify weak promotional areas and inefficiencies that can be addressed to maximize overall margin
improvement. Attendees will also understand some of the data science techniques used to investigate the funding and costs of categories to narrow down the highest performing vendor promotions.
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